Personal Selling Strategy Dress Code Essay - 884 Words

Personal Selling Strategy Dress Code Businesses first line of personal selling begins with their worker’s experience, i.e. when the customer will form an opinion of the employee. Our business will be unusual when it comes to the dress code. Tattoo and or piercing shops are not held to the same standards as corporate/other forms of employment. In our business we will be going against the norm and require that our artist employees have at least one visible tattoo and preferably one piercing. This is due to the simple fact that someone who wishes to get a tattoo would prefer that the individual performing the work have tattoos themselves. The idea boils down to our company’s preferred image in how we do business and how our customer’s confidence in our employees is solidified. With this being said, Tatts2Go employees will dress in a semi professional manner which highlights both their personal artwork whilst remaining tasteful. Closed toed shoes will be required, and at no time will long sleeve shirts be allowed. For male artists the ideal attire would include jeans, tennis shoes and a collared or styled short sleeved shirt. For the female artists they should wear tank top style shirts with jeans and or skirt based on their preference. At the end of the day the way our employees dress should reflect our image of quality tattoo services provided in a clean, specialized manner. Customer Approach The next piece of personal selling after appearance is the methodShow MoreRelatedAnalysis Of Macy s Inc.1665 Words   |  7 Pagesand strategies must be directed toward providing a localized merchandise offering and shopping experience to targeted consumers through dynamic online sites. Aggressive implementation of the company’s customer-centric strategies by a talented, experienced organization will provide Macy’s, Inc. with an important competitive edge. 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